Shuai Yuan

News: I have started working as a Research Associate of The Media Institute, a joint academic/industrial research centre supported by University College London.
News: I have started working as a Data Scientist of MediaGamma, a startup backed by Innovate UK Technology Strategy Board, University College London, and Accelerate Cambridge.


Department of Computer Science
University College London
Gower Street, London, United Kingdom,

  • me (at)

Research Interests

  • computational advertising (I consider it a new research area that combines multiple disciplines including information retrieval, data mining, machine learning, and economics) (PhD research at UCL)
  • distributed computing and storage (project at Supertool Corp.)
  • web crawling and graph algorithms (project at MSR Asia)


Shuai Yuan in UCL


  • Real-time Bidding: A New Frontier of Computational Advertising Research
    Jun Wang, Shuai Yuan
    WSDM 2015 Tutorial
  • An Empirical Study of Reserve Price Optimisation in Real-Time Bidding
    Shuai Yuan, Bowei Chen, Jun Wang, Peter Mason, Sam Seljan [PDF]
    KDD 2014 full paper
  • Optimal Real-Time Bidding for Display Advertising [PDF]
    Weinan Zhang, Shuai Yuan, Jun Wang.
    KDD 2014 full paper
  • A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising [PDF]
    Bowei Chen, Shuai Yuan, Jun Wang
    ADKDD 2014 Workshop full paper, the Best Paper Award
  • Real-time Bidding: A New Frontier of Computational Advertising Research [PDF]
    Jun Wang, Shuai Yuan, Xuehua Shen (iPinyou), Sam Seljan (AppNexus)
    CIKM 2013 Tutorial
  • Adaptive Keywords Extraction with Contextual Bandits for Advertising on Parked Domains [PDF]
    Shuai Yuan, Jun Wang, Maurice van der Meer
    IATP 2013 Workshop invited paper, co-located with SIGIR 2013
  • Real-time Bidding for Online Advertising: Measurement and Analysis [PDF]
    Shuai Yuan, Jun Wang, Xiaoxue Zhao
    ADKDD 2013 Workshop full paper, co-located with KDD 2013
  • Sequential Selection of Correlated Ads by POMDPs [PDF, Slides ]
    Shuai Yuan, Jun Wang
    CIKM 2012 full paper (13.4%)
  • High Bandwidth Real-time Network Traffic Generation with Self-similarity
    Shuai Yuan, Gang Zhou, Yi Jin
    CiSE 2009 full paper
  • Comparing Three Algorithms of Implementing ON/OFF Aggregation Model
    Shuai Yuan, Gang Zhou, Yi Jin
    CiSE 2009 full paper
  • Network Traffic Simulation Based on Network Processor
    Shuai Yuan, Gang Zhou, Baochao Tian, Yi Jin
    ATC 2009 full paper
  • Theoretical mean-variance relationship of IP network traffic based on ON/OFF model
    Yi Jin, Gang Zhou, Dongchen Jiang, Shuai Yuan, Lili Wang, Jianting Cao
    Science in China Series F: Information Sciences, 2009
  • OD Count Estimation Based on Link Count Data
    Yi Jin, Dongchen Jiang, Shuai Yuan, Jianting Cao, Lili wang, Gang Zhou
    APNOMS 2008 full paper, the Best Paper Award
  • PATENT: OD Count Estimation on LAN Link Layer
    Yi Jin, Wei Li, Dongchen Jiang, Gang Zhou, Shuai Yuan, Jianting Cao
    State Intellectual Property Office, (No.200810126665.1)
  • Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users [PDF ]
    Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
    Working paper


  • [09/2014 - present] Research associate of The Media Institute
    Online advertising ecosystem study and optimisation.
  • [09/2014 - present] Lead data scientist of MediaGamma
    Lead the design and implementation of the online ad future trading platform.
  • [12/2013]First of iPinyou Global Bidding Algorithm Competition, the 3rd season
    30% better than the second place.
  • [10/2013 - 07/2014] Optimisation analyst (part-time internship) of AppNexus
    Hard floor optimisation using contextual data and audience segments; buyers' attrition study.
  • [09/2013] Third of iPinyou Global Bidding Algorithm Competition, the 2nd season
  • [12/2012 - 09/2013] Consultant of Advance International Media
    Bidding optimisation using aggregated reports and impressions logs; hard floor management using mock auction data.
  • [11/2012 - 07/2013] Consultant of
    AdWords campaigns optimisation and yield management.
  • [07/2012 - Present] Open advertising dataset
  • [09/2011 - 01/2012] Teaching Asst. of Programming 2
  • [09/2011 - 01/2012] Teaching Asst. of Introduction to programming and scripting
  • [03/2011 - 09/2011] Intern at DOT.TK BV
    Adaptive keyword extraction with contextual bandits for parked domains for display advertising.
  • [04/2010 - 09/2010] Senior engineer at Supertool Corp.
    Distributed storage and computing
  • [07/2009 - 03/2010] Intern at Microsoft Research Asia
    Information Retrieval and Mining group, mentor Tai-feng Wang.
  • [03/2009 - 07/2009] Teaching Asst. of Network Experiment Course at BUAA
    Lecturer Li-jun Zhang.
  • [06/2008 - 06/2009] Asst. Manager of the Network Management Syst. Team at SKLSDE, BUAA
    funded by National Basic Research Program of China (973 Program), No.2005CB321901
  • [09/2007 - 09/2009] System Administrator of SKLSDE, BUAA
  • [06/2005 - 06/2007] Student Secretary and Lecturer of Student Affair’s Divison , BUAA
    Online Examination System and Study in BUAA website.

Awards and Honors

  • [09/2014] BITE Impact Award
  • [08/2014] Innovate UK Technology Strategy Board Smart Competition for funding
  • [05/2014] UCL Advances PhD Enterprise Scholarships
  • [09/2010] Faculty of Engineering Science Scholarship in UCL
  • [08/2010] UK-China Scholarship for Excellence
  • [06/2007] Excellent Graduating Student in Beijing
  • [11/2005 and 11/2006] People’s Scholarship of Outstanding Student Leadership in BUAA
  • [10/2004] Excellent Student in BUAA
  • [05/2004] The 2rd Place of the Fengru’s Cup Technology Competition in BUAA
  • [11/2003 and 11/2004] People’s Scholarship of Excellent Study in BUAA
Last updated: 04/2015